Vol. 84 No: 6

Title:
Isafruit Supplement
ISAFRUIT: The total chain approach

Author:
DR. OLE CALLASEN

pp: 1

Abstract:
Horticultural science has a key role to play in the EU mission to encourage increased consumption of fruit to improve human health and well-being. However, such challenges cannot be met by horticultural scientists alone. An interdisciplinary approach is required to understand why, despite well-publicised health benefits, the quantities of fruit being consumed are not increasing and what changes should be made to increase the consumption of fruit by European consumers. Since 2006, the ISAFRUIT Project has worked towards increasing fruit consumption in Europe.

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